Center of Effort


The Property

Center of Effort, where the guiding forces of skillful cultivation, artful winemaking and a passion for excellence come together and create the magic in the bottle.


The estate at Center of Effort has origins that date back to 1978 when it was originally The Lawrence Family Winery. Founder Jim Lawrence was one of the first vintners to grasp the potential of the Edna Valley. In time, the Lawrence estate became an epicenter of the local wine community, serving as a magnet for some of the region’s brightest winemaking talents.

Today the vision of owners, Bill and Cheryl Swanson, is an established artisan winery that will maximize the estate’s potential and be unique within the beautiful Edna Valley. The name Center of Effort references a sailing term which is the point on the sail where the forces come together and act as a whole. Through skillful cultivation, artistic winemaking, and a passion for excellence, these forces join to create a wine that is classic, timeless and exudes a sense of place and purpose.

The Estate

Adjacent to the Center of Effort vineyard, winery and hospitality center is a beautiful 40-acre property that was acquired in the fall of 2015. After an extensive remodel to the home and event area, a GSM vineyard was planted to produce Rhone style wines. The event area includes a outdoor kitchen, putting green, oyster shell Bocce courts, orchard, and amazing views of the Edna Valley. The Estate is the perfect setting for corporate events or gatherings of friends and family.



2195 Corbett Canyon Rd, Arroyo Grande, California






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